A multi-brand organization, the Rezidor Hotel Group offers hotel brands that meet the needs of every type of traveler, whether they are looking for the ultimate in luxury at a world-class hotel or simply seeking a good night's sleep in a fresh and clean hotel. Rezidor guests are guaranteed a consistent standard of service all over the world from Europe and the Middle East to Africa.
Rezidor brands are carefully positioned, both in the company's broad portfolio as well as in their global competitive set, to create market dynamics. All brands have a distinctive personality and every new hotel in each brand helps carry the baton of individual brand identity one step further.
Quality assurance for brand protection
To guard against brand confusion, all brands are meticulously and strictly defined with brand manuals and other brand identity collateral to secure strict brand control. In addition, quality assurance inspections follow up on individual hotel compliance and the audits involve hotel visits to monitor quality and performance, according to pre-defined service criteria.
Rezidor, at the corporate level, also has a defined set of core values and graphic guidelines. Our multi-brand sales team cross promotes the different brands through various sales collateral such as the Rezidor World Wide Directory, Rezidor Meeting Planner Guide and multi-brand brochures for the marketing and business development departments.
All Rezidor brands share a positive service attitude and have a strict focus on safety and security for guests and employees alike. This is the foundation of the company's strong commitment to the environment, local community and the Rezidor Responsible Business program.